We produced a commercial in three versions for Bedard Pharmacy & Medical Supplies, an essential service provider during the pandemic.
We wrote the script in cooperation with Bedard and created the scenario and shot list based on their goals and feedback, working through a few drafts on paper before landing on the final versions.
The 30 second ad will air on WCSH Channel 6 throughout July 2020, and the other two versions will be featured in the company's social media campaign.
15 second version:
30 second version: